When Hans Wagner started making shoes and boots under the brand name Hanwag in 1921, a careful and conscientious approach to production materials was absolutely essential. Not necessarily due to ecological conviction. But more for economic reasons. Shoe buyers called for long-lasting, durable footwear as they wanted their investment in a new pair of shoes to last as long as possible.
Hans Wagner’s solution was to make high-quality mountain boots with a double-stitched and cemented construction. If the soles wore down, they could be resoled. The uppers could be reused. And people got more for their money. To this day, Hanwag continues to use these same two handcrafted techniques and insists on the same high quality. It is the only shoemaker to do so. This approach saves resources and – more importantly than ever – it helps protect the environment. Hanwag has always sourced its raw materials very carefully to find the best quality and durability, using local and eco-friendly processing where possible.
In order to cut transport and CO2 emissions, Hanwag makes footwear at its own production site. And uses local producers, who exclusively produce for Hanwag. All of the research and development, manufacturing of raw materials, supply of raw materials and production stages take place within Europe.
This creates numerous opportunities to continue to develop sustainable traditions in a contemporary and innovative manner, in the form of new technologies and concepts. Our aim is to do more than just make even better, functional mountain boots and trekking shoes. We also want to convey our passion for the mountains and the natural world, and help protect them for future generations.