Terms and Conditions  #GoHanwag

We are thrilled every time we see our products out in the nature on social media. Sometimes we may request to share these pictures or videos in our channels. The pictures or videos will then primarily be published on our website but can also be published in one or more of our other channels, such as social media (Instagram, Facebook and similar), our digital newsletters and delivery notifications etc.

By responding to our request with the hashtag #GoHanwag under your picture or video (hereinafter “Picture”), you agree to the following:

Rights of Use:

You grant Hanwag GmbH, Wiesenfeldstr. 7, 85256 Vierkirchen, Germany (“Hanwag”) and the companies associated with Hanwag an irrevocable, transferable, worldwide, temporally and locally unrestricted, free right to use the Picture for PR/marketing and/or advertising purposes in the course of trade covering all methods of use, in particular the use, distribution, reproduction, translation and modification of the Picture and any accompanying text for commercial purposes by Hanwag. This includes especially, but is not limited to, the use of the Picture without any content restrictions on our website, in our newsletters, on social media (Instagram, Facebook and similar).


You hereby release Hanwag from all obligations to pay you for the use of the Picture. If you are under 18 years old, you confirm that you have your parents’ or guardians’ consent.

You also warrant and undertake that you are the legal and beneficial owner of all intellectual property rights in the Picture and that it is your own original work and does not infringe any third party rights. You hereby waive and agree not to assert any moral rights in and in connection with the photo.

You confirm that the Picture was not taken without the subject’s consent (or depict any subject under the age of 18 without their parents´ or guardian’s consent) and you have permission from any person appearing in the Picture (or this person´s parents or guardian) to grant Hanwag the use of the Picture. Hanwag reserves the right to require the written consent of any such person appearing in the Picture or its parents or guardian. You confirm that the use of the Picture by Hanwag will not violate any third-party rights or any legal provisions. You agree that you will indemnify Hanwag from any third-party claims that may arise in connection with such a violation.

Exclusion of liability for use outside of Hanwag´s sphere:

You also agree that the Picture may be shared amongst other users/visitors of Hanwag´s websites and social networks. Hanwag does however not have the right to sell, rent, lease or give away the Picture to any third party. Nonetheless, you acknowledge that Hanwag has no control over third parties copying and reproducing pictures or videos from its channels. Hanwag shall therefore not be responsible for any further use of the Picture on pages outside of Hanwag´s websites and social networks, after they have been published on these sites.

Removal request:

If you afterwards wish to have your Picture removed from our, Hanwag's, social media or website, please contact us by e-mail or phone and we will make sure that your content is removed. If you have any questions, please contact us at here.

This agreement shall be governed by the substantive law of Germany.

Data Protection Statement #GoHanwag

This Data Protection Statement applies to the collection and processing of personal data in the context of the use of the Picture.

1. Name and contact details of the responsible officer/data protection manager

The responsible officer pursuant to Article 4 (7) EU General Data Protection Regulation (GDPR) is Hanwag GmbH, Wiesenfeldstr. 7, 85256 Vierkirchen, Germany hereinafter called the “Company”. You can contact the Company´s data protection officer who is external at kanzlei@kanzlei-iraschko-luscher.de.

2. Purpose of processing:

When we use the Picture, we process the following data from you:

o Social Media Account Name

o Image Upload

Your Social Media Account name will solely be used in connection with obtaining your consent to use the Picture. The Picture will be used for marketing purposes as well as for informing about the Company´s activities.

3. Legal basis:

The processing of your personal data solely takes place on the basis of your consent, thus pursuant to Art. 6 (1) (a) GDPR. The publication of the Picture on the Company´s websites/Social Media accounts or similar is required for the public relations of the Company, for the marketing of its products and thus serves the legitimate interests of the parties concerned, Art. 6 (1) (f) GDPR.

4. Recipient of the personal data

The Company may also share your information with other entities of the Fenix Outdoor group to be used in accordance with this Data Protection Information, in particular with its affiliates Fenix Outdoor ecom AB in Sweden and Fjällräven Retail USA, LLC in the USA.

The legal basis for the Company sharing your information with other entities of the Fenix Outdoor group is your consent (Art. 6 (1) (a) GDPR).

5. Duration of storage of personal data:

The data will be deleted as soon as it is no longer required to achieve the purpose of the processing. This is the case if the Picture is no longer used for advertising purposes.

6. Your rights:

You have the following rights towards us with regard to your personal data:

– Right to information,

– Right to correction or deletion,

– Right to restriction of processing,

– Right to refusal of processing,

– Right to data portability

You also have the right to lodge a complaint about our processing of your personal data with a data protection regulatory body. The data protection regulatory body in charge is:

Bayerisches Landesamt für Datenschutzaufsicht (BayLDA)
Promenade 27
91522 Ansbach, Germany

Phone: +49 (0) 981 53 1300
Fax: +49 (0) 981 53 98 1300
Email: poststelle@lda.bayern.de

7. Withdrawal

If you have agreed to the processing of your data, you can revoke this at any time. After you have pronounced it to us, the revocation influences the permissibility of processing your personal data.

If we base the processing of your personal information on consideration of interests, you can revoke your consent to processing. This is the case, in particular, if processing is not necessary for fulfilment of a contract with you, which is always outlined by us in the subsequent description of the functions. When exercising the right of revocation, we ask you to cite the reasons why we should not process your personal information as we have previously done. In the case of a justified revocation, we will examine the situation and either stop or adjust the data processing or convey to you our protection-worthy and necessary reasons for continuing the processing.

If you want to exercise your right of withdrawal or have any questions or concerns, please contact us here.